Each project is documented the same way: what was wrong, what the plan was, what shipped, and what changed afterwards.
Rebuilding buyer trust on a high-traffic gear store
A store with steady traffic and stalled orders: policy problems on the surface, and a product page that never answered the buyer's real question.
A legacy theme, rebuilt for speed and search
Years of app installs and theme edits had turned the critical rendering path into a queue. Search engines saw an incomplete picture of the catalogue.
Speed, hierarchy and a working email funnel
A slow storefront with a flat visual hierarchy and no mechanism for capturing the visitors who weren't ready to buy yet.
Results vary by business, market, traffic source and implementation. Nothing here implies guaranteed sales or income.
