Shopify conversion rate optimization that starts with the data
Most Shopify stores don't need more traffic first — they need the traffic they already have to convert. I work with brands in the US, UK and Europe to find where buyers drop off, fix the cause in the theme or the store's structure, and measure what moved.
The four levers I work through, in order
Diagnosis before redesign. The goal is fewer reasons to leave, not a new coat of paint.
Product page clarity
Price, variant, shipping, returns and trust information ordered the way a buyer actually reads it, with the objection-handling content that stops a tab from closing.
Cart and checkout friction
Every extra tap, unexpected cost and validation error between add-to-cart and payment gets found and removed, then verified on real devices.
Speed as a conversion lever
Theme scripts, oversized images and blocking apps trimmed so the pages that carry revenue render fast on mid-range mobile connections.
Measurement you can trust
Analytics and checkout events verified first — without correct tracking, every conversion decision after it is a guess.
Merchants on the conversion work
“Femi rebuilt our theme from the ground up without breaking any existing content. The store loads faster, the product data is structured properly, and the new sections are clean enough that our internal team can maintain them.”
“Femi resolved our store compliance problem and then laid out a plan we could actually follow. Sessions grew, and the daily orders became consistent instead of occasional.”
“The audit was specific — not a list of generic advice. After the changes went live, conversion improved and we could finally see in the reports which pages were doing the work.”
Results vary by business, market, traffic source and implementation. Nothing here implies guaranteed sales or income.