A legacy theme, rebuilt for speed and search
Years of app installs and theme edits had turned the critical rendering path into a queue. Search engines saw an incomplete picture of the catalogue.
- Client
- Duolino Design
- Industry
- Apparel & lifestyle
- Engagement
- Theme rebuild, performance & structured data
Video transcript — Duolino Design store walkthrough
- Duolino Design storefront homepage loads with the optimized hero section.
- Scrolling through refined collection and product sections built with upgrade-safe Liquid.
- Product page shows structured metadata added for search eligibility.
Walkthrough of the live storefront after the work shipped. Captions and a full transcript are included.
Heavy unused apps and blocking scripts pushed the largest content paint late, and inconsistent product metadata left the catalogue poorly represented in search results.
Rebuild the critical path rather than restyle it, and give every product a complete, machine-readable description of itself.
- App and script audit — unused dependencies removed from the theme
- Hero and product templates rebuilt with responsive image sets
- Product and FAQ structured data added across the catalogue
- Cross-device regression QA before handover
A clean, upgrade-safe theme foundation the internal team can maintain, with a catalogue that search engines can read completely.
Blocking scripts, unused apps, incomplete product metadata.
Trimmed critical path, responsive image sets, full product schema coverage.
Results vary by business, market, traffic source and implementation. Nothing here implies guaranteed sales or income.