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Services

Focused work on the things that move a store

Each engagement starts from the constraint that is actually holding the store back. Below is what every service covers in practice.

  • 01

    Shopify Development

    Custom Shopify storefronts, theme customization, sections, Liquid development and technical implementation.

    • Custom sections and templates built to stay upgrade-safe
    • Liquid, metafields and schema-driven content editors
    • App integration and cleanup of conflicting scripts
  • 02

    Ecommerce SEO

    Technical SEO, on-page optimization, product optimization, collection optimization, indexing and search visibility.

    • Crawl, indexation and canonical structure for Shopify's URL patterns
    • Product and collection on-page optimization at catalogue scale
    • Structured data for products, reviews and FAQs
  • 03

    Conversion Optimization

    Improve UX, product pages, navigation, trust elements, CTAs and purchasing flow.

    • Product page hierarchy: the buying decision before the scroll
    • Trust, shipping and returns clarity where hesitation happens
    • Cart and checkout friction review
  • 04

    Store Performance

    Improve site speed, technical structure, usability and performance.

    • Core Web Vitals work with before/after measurement
    • Image, font and third-party script strategy
    • Theme code audit for render-blocking patterns
  • 05

    Product & Collection Optimization

    Improve product presentation, descriptions, organization and collection structure.

    • Collection architecture mapped to real search demand
    • Description frameworks buyers actually read
    • Variant, image and merchandising order
  • 06

    Analytics & Tracking

    Set up and improve analytics, tracking, conversion events and performance measurement.

    • GA4 and Google Tag Manager ecommerce events
    • Conversion event verification end to end
    • Reporting views built around decisions, not vanity metrics
  • 07

    Shopify Troubleshooting

    Identify and resolve technical problems affecting store functionality, visibility and performance.

    • Broken theme behaviour, app conflicts and template errors
    • Indexing and visibility problems in Search Console
    • Checkout, tracking and integration failures
  • 08

    Ecommerce Growth Strategy

    Develop practical strategies connecting store optimization, SEO, conversion and customer acquisition.

    • A prioritized roadmap: impact against effort, in order
    • Where the next unit of traffic should come from
    • What to measure to know whether it worked
How it runs

The same six stages, every time

No matter which service you start with, the engagement follows this order.

  1. 01

    Discover

    Understand the business, store and growth challenge.

  2. 02

    Audit

    Identify technical, UX, SEO and conversion opportunities.

  3. 03

    Strategize

    Build a prioritized improvement roadmap.

  4. 04

    Implement

    Execute the agreed improvements.

  5. 05

    Measure

    Track performance and identify additional opportunities.

  6. 06

    Optimize

    Continue improving based on actual data.

Technology

What I build and measure with

Platform
  • Shopify
  • Shopify Liquid
  • HTML
  • CSS
  • JavaScript
Search & analytics
  • Google Search Console
  • Google Analytics
  • Google Tag Manager
  • PageSpeed Insights
Marketing
  • Klaviyo
  • Meta Pixel
Discuss your store See this work in real stores