Speed, hierarchy and a working email funnel
A slow storefront with a flat visual hierarchy and no mechanism for capturing the visitors who weren't ready to buy yet.
- Client
- Glow Up Hub
- Industry
- Beauty & skincare
- Engagement
- Performance, UX & lifecycle setup
Video transcript — Glow Up Hub store walkthrough
- Glow Up Hub storefront loads quickly after the speed optimization pass.
- Redesigned hero and collection cards scroll into view with clearer visual hierarchy.
Walkthrough of the live storefront after the work shipped. Captions and a full transcript are included.
First load was slow enough to lose mobile visitors, the homepage gave equal weight to everything, and there was no email capture or recovery flow behind the traffic being paid for.
Compress the critical path, rebuild the homepage around a single decision, and put lifecycle email behind the traffic already arriving.
- Speed audit and remediation across images, fonts and scripts
- Hero and collection cards redesigned for a clear visual hierarchy
- Klaviyo welcome and abandoned-cart flows deployed
- Reporting setup so flow revenue is attributable
A faster, more legible storefront with lifecycle email quietly recovering demand that used to leak away.
Slow first load, undifferentiated homepage, no email capture.
Faster critical path, focused hierarchy, welcome and recovery flows live.
Results vary by business, market, traffic source and implementation. Nothing here implies guaranteed sales or income.